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Customers today require interactions, not just transactions. Data-driven marketers know that managing customer contact data in the marketing database is the first step to success.

Start defining your marketing contact management strategy using this report from Sirius Decisions with just a few simple questions.

Sirius Decisions, the leading global advisory firm providing research and insights to help executives grow marketing, sales and product performance, partnered with Informatica Data as a Service to bring marketers this valuable research brief, "Defining a Marketing Contact Management Strategy."

Download your copy now.